About Us

Most business leaders know what to do to increase profit, they just don’t have the capacity to do it. That’s where we come in.

We believe every business needs documented standard operating procedures, healthy accountability to follow them, and resources to reach the right customers.

The leaders of businesses that generate between $1 million and $10 million in revenue annually have it rough. They often have to make tough decisions like when to sacrifice profit to hire someone new so they can keep up with demand. Or how to invest in a more positive culture when nobody even noticed the doughnuts brought to last week’s meeting. 

Most business leaders know the power of standardized processes and healthy accountability in business.  The big catch is this: Defining and writing down standard operating procedures, communicating them to a team, holding that team accountable to follow those procedures, then reiterating those procedures takes immense energy and commitment. That’s why most businesses settle for “we’ll just get by like we always have.” 

Some businesses take it a step further, just short of investing in their businesses. They’ll hire a marketing company, coach, or other outside influence as a quick fix to become more profitable. More often than not, those tactics don’t address the root issue: the business needs standardized processes and people who follow them. 

We believe most businesses already have the core elements they need to thrive. Pro Business Advice exists to do the heavy lifting of defining and rolling out standard operating procedures for businesses to help them achieve their best. We believe that’s what makes businesses successful. 

Why us?


From leading a non-profit in East Africa, to flying Apache helicopters, we’ve been a part of building successful organizations and hitting big goals for decades.


Let’s face it…there’s a lot of fluff out there. Trust takes time to develop. The next best thing is experience. We’ve written books, led agencies, piloted aircraft, developed teams, raised kids, created software, followed fallen soldiers’ footsteps in Normandy on epic hikes, started fires in the wilderness with sticks and string, and clearly defined visions for organizations to name some highlights. We’ve been around the block, and we leverage our diverse experiences to help our clients become more profitable.


We make daily decisions based on our values.

– We do the right thing always.
– We work with people we like and try to be likable. 
– We don’t do it alone.
– We are givers.
– We pursue effectiveness.
– We seek value before flashiness.


There is power in community. We’ve created MyJourneyMyTeam.com – an online hub for effectiveness coaching, peer-to-peer accountability, team-specific groups, and helpful content to help our clients and their teams stay focused.

meet our team

Ryan Winter


“There’s a better way to do this, and we can figure it out.” That’s Ryan’s driving force in business. 

Ryan lives with his wife and two sons in Saint Johns, Florida. He’s a true generalist with a penchant for bringing people together to solve complex problems. 

Ryan has held marketing and operations leadership roles in a marketing agency, a software company, real estate sales, and a nonprofit he co-founded. 

He combines practical life experiences with high-value solutions for clients. From applying lessons as a pilot to business culture or drawing comparisons between software sales and hiking on the Appalachian trail, Ryan brings relevancy through stories and extreme clarity to the problems that businesses face every day. 

Dan Zehner


Dan lives in Eugene, Oregon with his wife and three children, serving as the Facility Scheduling and Operations Coordinator for the Network Coordination Office (NCO) NSF’s Natural Hazards Engineering Research Infrastructure (NHERI). He is also a coach, facilitator, and teacher with over 5 years of experience. He has been featured on several podcasts, including the Dad Edge, The Disaster Podcast, Adventure Bound, Exploring the Prophetic with Shawn Bolz, and his shows, The Anthem of the Adventurer and DesignSafe Radio. He is passionate about bringing teams together around a common mission and equipping them for sustainable performance. His wide variety of interests and expertise make him an asset to any team. Don’t let the beard scare you; he’s got a big heart under that gruff exterior!

It's time to profit more.

Schedule a free call to learn more. We'll walk you through our process and explore how it may apply to your business.