We’ll dive into the keys to developing a written vision for your company.
Here’s an outline of what we’ll cover:
Step 1: Get Out of Your Office & Dream Big
- Find a quiet place outside your daily work environment (e.g., nature, a coffee shop, a retreat).
- Let go of constraints like budgets, resources, or current challenges.
- Imagine your business exactly three years in the future—as if it already exists.
Step 2: Describe the Future in Detail
- Focus on how your company feels, looks, and operates—not just numbers or goals.
- Write from a first-person perspective, as if you’re already there in the future.
- Cover these key areas of your business:
- Company Culture & Core Values – What do employees say about working here?
- Customer Experience – What do customers love about your company?
- Operations & Processes – How smoothly does everything run?
- Brand & Marketing – How do people perceive your brand?
- Products & Services – What improvements or innovations exist?
- Financial Success – What level of revenue, profit, or impact have you achieved?
Step 3: Make It Emotionally Compelling
- Use descriptive, exciting language that paints a clear picture.
- Make it engaging and inspiring—this is not a dry business plan.
- Help people visualize and feel the future success of your company.
Step 4: Remove the “How”
- Avoid getting caught up in tactics, strategies, or execution.
- A Vivid Vision is not a roadmap or step-by-step plan—it’s about what you see, not how you’ll get there.
- Once the vision is clear, your team will figure out the “how.”
Step 5: Share & Align the Team
- Finalize your Vivid Vision as a three- to five-page document.
- Share it with employees, partners, investors, and even customers.
- Align everyone in your organization to work toward this shared vision.
- Use it to attract the right talent and clients who resonate with your mission.
Step 6: Use It as a Decision-Making Tool
- Refer back to your Vivid Vision when making strategic decisions.
- Ensure new hires, marketing campaigns, and product developments align with the vision.
- Adjust as needed while staying true to the core future vision.
Example of a Vivid Vision Statement Opening
“It’s December 31, 2027. Our company is thriving, and our team is more aligned than ever. Employees wake up excited to come to work, knowing they are part of something bigger. Customers rave about our exceptional service and innovative products. We have expanded to three new markets, and our brand is recognized as the industry leader…”
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